23 Jan Isn’t digital sobriety and focusing usage the main solution here? The counterproductive part of usage?
Usage is an important factor in efforts to lower the environmental impact of digital services. It goes without saying that using the internet less or in an eco-responsible way, will play a key role. Hence, educating societies to use digital services in a better way and making users aware of their environmental impact, is a great move going forward.
Having said that, putting the burden on the users only comes with a bigger risk, as it might disincentivize the use of the Internet and hinder digital transformation. Plus this approach overlooks the technical ability to lower the environmental impact of usage through changes in design and business practices for digital services.