Benoit Octave, Knowledge Curator

Benoît started his career in 1985 as liaison agent in high-end prepress environment for Apple Advanced Technology Group in Cupertino, California. Applying this expertise at Ogilvy global marketing agency where he has spent 18 years, Benoît became the key architect reshaping shared strategic content that transformed Ogilvy into a digital-age agency group. During this time, he initiated the Digital Task Force for OgilvyInteractive Worldwide, as well as dedicating himself to providing —in the group's global intranet— the information to better understand and execute digital, mobile and social marketing strategies in a modern way. Early adopter of the Internet, Benoît was among the first to prevail in what became a “web” of information that anyone on the Internet could retrieve.