23 Jan Will sustainable design choices really make an impact?
Emissions reductions enabled through the use of an Sustainable Interaction Design (SID) Intervention, particularly those associated with digital services of a grand scale such as services offered by big tech companies are sufficiently large to be worthy of consideration. Emissions reductions enabled by SID intervention are of comparable scale to other mitigation measures used by digital technology companies, such as the use of renewable energy to power data centres.
SID interventions estimate that the emissions savings will amount to between 1% and 5% of the total emissions. This is comparable in scale to the existing reductions for instance obtained by Google’s purchase of renewable energy to power YouTube’s servers. Hence, such reductions are sufficiently large to be worthy of consideration by DSPs.